Ralph Loren, Prada and even Fruit of the Loom does it? Why shouldn’t you?
What am I talking about? Putting handcrafted by labels in and on your work.
The big corporations are putting their names and reputations on the line with each product they sell.
So why is that any different from when you sell one of your necklaces, handbags or other handmade masterpiece?
Speaking of masterpieces…don’t artists always sign their work with a signature or mark of some sort? Just because you are some little home-based business or even a growing empire doesn’t mean that you shouldn’t label your work too!
Think about why handcrafted by labels and tags are important – they build your brand and help bring customers back!
Those two things alone should be enough but when it comes to handmade clothing and bags, I don’t understand why every artisan doesn’t put labels on their products.
Go to any thrift or second hand store – isn’t it easy to identify clothing made by hand vs manufactured clothing? With sergers being priced affordably and more readily available, hand-made items can easily rival their mass-produced counterparts in quality and design. It’s not always raw edges or crooked seams that give away the handmade items, it’s a lack of a label that gives them away.
How about another situation where putting handcrafted by labels in your handmade items just makes common sense? Somehow one of your items finds it’s way into my hands. I really like the quality of your product and wish I could get more. With a label, I can go online and see what else you make. Of course, that assumes that your label says something like, “Handmade by One Orchid Designs” instead of “Handmade by Sally”.
So, should you include a handcrafted by label on your handmade items? Absolutely!
Have any label ideas you wish to share or stories of how putting a handcrafted by label on your products helped your business? I’d love to hear from you.
I totally agree with you. I think people really appreciate little labels, as well as it being a signature it is very quaint and cute on homemade goods. 🙂
.-= olivia´s last blog ..Dyed Merino Wool – Perfect Summer Colours =-.
Hi Olivia!
Thank you for stopping by.
Little labels just reinforce the whole pride of workmanship and overall experience of buying something someone made by hand.
Michele
I also agree with you. I love purchasing items from artisans that have a handmade or personalized label/tag on it.
It’s always lovely to see the pride and effort put into handcrafted items.
I have yet to design my own labels or tags, but so far I’m building a cherry blossom to become my work symbol.
Welcome to my blog Miho. While not everyone can come up with a recognizable symbol like Target’s bullseye or Nike’s Swoosh, I would recommend anyone selling items or providing a service at least consider developing their branding around a color, style or logo.
Thanks for stopping by.
I always include at least 3 or 4 business cards in every package I send out as well as in my bags at craft fairs. I also offer discounts for folks who refer another customer to me. It works great! A customer who purchased my cheapest item referred someone who has spent hundreds of dollars with me – all because I threw a few of my business cards in their bag!
Michelle, you’re absolutely right! It has helped our small business by labelling our products. We have a “difficult” name and logo and by labelling our products has made people get to know us and learn our name 🙂