A blog about crafts, art, selling both and other things that strike my fancy.
When it comes to writing product descriptions and taking photographs of handcrafted items, I am fairly good at one and quite inept at the other.
This section of Blog About Crafts is where I share my marketing and writing skills to help crafters in writing product descriptions for the wonderful things they are making. I’ll share my ideas and point out things I think others are doing well.
I’ll try to protect the guilty while sharing information on promoting your products by learning from the mistakes of others.
As for photographing handmade items, I have so much to learn. I have no idea what 90% of my camera’s features do. I won’t proclaim to have much information to share on this issue but I will share those sites where I think anyone who takes photos and particularly folks who are taking photos of items for sale will find useful information. I will provide some critiques (again, not pointing fingers) of things folks are doing to really shoot themselves in the foot as well.
When it comes to writing product descriptions, OOAK, one of a kind and unique have very special meaning. Unfortunately, the terms are often over-used and their value as a marketing tool may be diminishing. We’ll explore the definitions of each, consider some examples and begin looking at what may be better ways to describe your handmade items for sale.